Most content you see about start ups shows only the good - thousand of sales in one week, big media features, glitz, glam and entrepreneurial bliss - and as a Founder who's just trying to keep their business afloat I often feel like I'm failing miserably.

So I decided to create this space in my small corner of the web where I can share my real unfiltered journey as the Founder of Rated 18 Shoes through a series of short posts sharing my thoughts, struggles, lessons, successes and failures as a founder in the hopes that it reminds  someone out there who is in the trenches of building a business that you're not alone.