Most content you see about start ups shows only the good - thousand of sales in one week, big media features, glitz, glam and entrepreneurial bliss - and as a Founder who's just trying to keep their business afloat I often feel like I'm failing miserably.
So I decided to create this space in my small corner of the web where I can share my real unfiltered journey as the Founder of Rated 18 Shoes through a series of short posts sharing my thoughts, struggles, lessons, successes and failures as a founder in the hopes that it reminds someone out there who is in the trenches of building a business that you're not alone.
Founder Diary

Trust Based Leadership
For those who don't know, I currently run Rated 18 Shoes remotely - I'm based in Canada while production is done in Zimbabwe. As someone who is a bit a perfectionist...
Trust Based Leadership
For those who don't know, I currently run Rated 18 Shoes remotely - I'm based in Canada while production is done in Zimbabwe. As someone who is a bit a perfectionist...

First Fashion Magazine Feature
I woke up this morning to some amazing news - Rated 18 Shoes was part of a photoshoot that was published in Ellements Magazine. This is our first ever fashion...
First Fashion Magazine Feature
I woke up this morning to some amazing news - Rated 18 Shoes was part of a photoshoot that was published in Ellements Magazine. This is our first ever fashion...

Unintentionally Sustainable
I always laugh to myself a little when I think about the contrast between what going green means and entails in developed countries vs developing countries. In developed countries it's...
Unintentionally Sustainable
I always laugh to myself a little when I think about the contrast between what going green means and entails in developed countries vs developing countries. In developed countries it's...

Find Your Purpose
For years I've been dead set on being a full time entrepreneur running a successful business, but I've come to realize that may never happen and I'm at peace with...
Find Your Purpose
For years I've been dead set on being a full time entrepreneur running a successful business, but I've come to realize that may never happen and I'm at peace with...

Refocus & Reignite – A New Perspective on Our M...
For those who have seen the #MyStory posts on our social media pages you've seen the video interviews we've been posting of child marriage survivors telling their stories. I had...
Refocus & Reignite – A New Perspective on Our M...
For those who have seen the #MyStory posts on our social media pages you've seen the video interviews we've been posting of child marriage survivors telling their stories. I had...